A funky jazz beat full of dynamic energy. That’s what James Billiter was inspired by when he heard about Sure Shot. Once a home-brewer himself, James immediately fell into the rhythm of this project.
James has become well-known in Cincinnati for his unique creative perspective. He combines graphic design and illustration with printmaking, often focusing on the city’s historic landmarks. Everything is hand-crafted, affordable and accessible.
His interest in architecture, nature and brewing history was a perfect combination for our art-inspired pale ale. The simplified design of elemental shapes for buildings, depicting the historic Pendleton Arts District, serves as a background for the rhythm we dance with. James placed elements from around our neighborhood throughout the art, a fun homage to so many significant parts of Pendleton. This is the neighborhood we are proud of.
We can’t, we won’t, we don’t stop.